by: Masha D'Yans
Creating images has been Masha’s favorite thing to do ever since she was a little girl in St. Petersburg Russia. Masha moved to the U.S. when she was a teenager eventually studying painting, printmaking and graphic design at the Cooper Union for The Advancement of Science and Art in New York. After graduation she worked as an art director, focusing on brand identity, for several design and advertising agencies. Despite her professional success in graphic design, she never forgot her love of painting and illustration. In 2002 Masha launched a greeting card company based on her own watercolors. Her playful, sensitive, and colorful painting style draws on inspirations from nature, fashion design, calligraphy, Japanese art and, of course, her native fairy tales. Whimsical and sophisticated, her themes are evocative of a child's imagination: euphoric abandon, everyday mystery, and the beauty of imperfection.
Masha's cards have found their first audience through upscale stores such as Barneys NY, Louis Boston and Neiman Marcus. Now her card line may be found in exclusive boutiques as well as in specialty lines developed for Target and Barnes & Noble. Her growing list of product development includes t-shirts for Target, CD jackets for Bergdorf Goodman, bedding for Garnet Hill, and t-shirts and home decor for Urban Outfitters.
Masha also designs paper-engineered cards for The Museum of Modern Art’s renowned holiday card line. Her Times Square ball drop design recently won an international Louie award.
Masha currently lives in New York.